Adverum launches AI visibility audit for Nordic companies

Adverum has rolled out a new audit for Swedish and Finnish companies that checks how major AI assistants describe brands in English, Swedish and Finnish. The service is designed to show which sources shape those answers and where AI systems get company facts wrong.

Why it matters: - Swedish and Finnish companies selling across borders now have a way to check how AI assistants portray them in different languages. - The audit is aimed at a growing problem: AI answers can vary by prompt language, which can change what buyers see about a company, its competitors and its category. - Adverum frames the service as a practical GEO tool for improving how accurate company information is found, understood and cited by AI systems.

What happened: - Adverum launched the Adverum AI Visibility Audit on November 4, 2026, for companies in Sweden and Finland. - The Vilnius-based strategic communications agency tests how ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews answer questions about a company. - The audit also checks how those systems describe competitors and the company’s market category. - The service compares responses across English, Swedish and Finnish prompts.

The details: - The audit uses 30 to 40 buyer-style prompts in clean, logged-out sessions. - Adverum logs the sessions with screenshots. - The process includes a fact check against a verified fact sheet. - The audit produces a source map showing which publications, directories and platforms AI cites for competitors but not for the client. - It also includes a technical review of AI crawler access, structured data and listings such as Wikidata. - Adverum delivers prioritized recommendations and retests the results after 90 days. - The service takes 10 business days. - Pricing starts at about EUR 850 and goes to EUR 2,200, depending on the number of markets and competitors. - Adverum delivers the audit remotely through its consultants. - The company pointed to Muck Rack’s Generative Pulse study, published in May 2026, which found journalism accounted for 27% of cited links in more than 25 million links cited by ChatGPT, Claude and Gemini, while paid and advertorial content accounted for 0.3%. - Adverum said the audit does not guarantee placement in AI answers. - Adverum also said it does not create fake reviews, undisclosed paid content or inauthentic encyclopedia edits. - Results are reported as dated snapshots because AI answers change over time. - The company provided more information and audit requests.

Between the lines: - The launch reflects a shift in communications work from traditional search visibility to AI-answer visibility. - The emphasis on multilingual testing suggests Nordic companies cannot rely on one-language messaging and expect consistent AI responses across markets. - The audit’s focus on source quality, technical accessibility and structured data shows Adverum is treating AI visibility as both a content and infrastructure problem.

What's next: - Adverum plans to retest each audit after 90 days to see whether source changes and technical fixes improve AI responses. - Companies that use the service are expected to use the findings to correct facts and strengthen the sources that AI systems rely on. - Adverum will continue offering the audit remotely to clients in Sweden and Finland.

The bottom line: - Adverum is betting that Nordic brands will pay to understand, and then influence, how AI assistants describe them before those answers shape customer decisions.