Titan OS adds MTV Katsomo to smart TVs in Finland

Titan OS has partnered with MTV Oy to bring the MTV Katsomo streaming service to Titan OS-powered Philips and Sharp smart TVs in Finland. The integration gives viewers direct access to local series, live sports, news and entertainment through the TV home page, search, sports hub and recommendation rails.

Why it matters: - The partnership expands access to Finnish streaming and live TV content directly on smart TVs. - Titan OS users in Finland can now find local entertainment, news and sports without leaving the TV interface. - The move strengthens Titan OS’s position in connected TV discovery and gives MTV Katsomo another distribution channel.

What happened: - Titan OS announced a strategic partnership with MTV Oy in Finland to bring MTV Katsomo to Titan OS-connected smart TVs. - The app will be available on Titan OS-powered Philips and Sharp smart TVs. - The integration covers MTV Katsomo’s autumn lineup, live sports and local entertainment.

The details: - MTV Katsomo content will appear on the Titan OS Home Page for immediate visibility when viewers turn on their TVs. - The service will also be integrated into Titan OS native search, Sports Hub and personalized recommendation rails. - Viewers will be able to access entertainment formats including Tanssii Tähtien Kanssa, Pirunpeli and the return of Big Brother. - Live sports coverage will include Liiga, Finland’s top professional ice hockey league. - Titan OS said the integration gives audiences in Finland access across tiers, from premier live sports and breaking news to local drama and entertainment. - Titan OS is headquartered in Barcelona and also has branches in Amsterdam and Taipei. - MTV reaches close to four million Finns weekly and offers news, sports, drama, entertainment, streaming, free-to-air channels and pay-TV channels.

Between the lines: - The deal pushes more local content into the smart TV home screen, where discovery can shape viewing habits. - For Titan OS, the partnership adds a recognizable national brand that may make its interface more relevant in Finland. - For MTV, direct OS integration reduces friction between viewers and its streaming service. - Rick Fens, Titan OS’s SVP of Business Development, said the partnership is meant to deliver a richer, more tailored smart TV experience and easier access to local and international content. - Markus Illukka, MTV’s VP of Commercial, said the launch strengthens MTV Katsomo’s availability and supports MTV’s ambition to reach viewers across Finland.

What's next: - MTV Katsomo will roll out on Titan OS-powered smart TVs in Finland. - Titan OS will use the integration to surface MTV content through its home page and recommendation surfaces. - The partnership could become a template for additional local content deals on connected TV platforms.

The bottom line: - Titan OS is making its smart TV platform more local in Finland, while MTV is putting its streaming service directly in front of viewers at the point of discovery.