MTV Katsomo will launch on VIDAA smart TVs in Finland later this year

VIDAA is adding MTV Katsomo to its smart TV platform in Finland later this year, giving viewers direct access to live TV, sports, news and on-demand Finnish entertainment. The move expands VIDAA’s Nordic content lineup and gives MTV another way to reach viewers in the living room.

Why it matters: - MTV Katsomo is one of Finland’s key streaming destinations, so the launch gives VIDAA users direct access to local content that matters to Finnish households. - The deal adds another major broadcaster app to VIDAA’s European lineup and supports VIDAA’s push to make local services easier to find alongside global streaming apps. - The launch strengthens access to Finnish news, sports and original programming on smart TVs, where convenience can shape viewing habits.

What happened: - VIDAA will add the MTV Katsomo app to VIDAA-powered Smart TVs in Finland later this year. - The app will be available through the VIDAA app store and from the home screen. - The rollout was announced by V, the global platform company behind VIDAA, and MTV.

The details: - MTV Katsomo will bring live television, news, sports, entertainment, Finnish drama and on-demand content to VIDAA-powered devices. - V said the addition continues its expansion of premium local streaming services across the Nordic region. - VIDAA said the new partnership further expands its portfolio of broadcaster and streaming applications across Europe. - The company said it works with major broadcasters and content providers in each market to improve discovery of local content. - VIDAA also said its platform complements global streaming services and free TV channels. - According to Omdia, VIDAA recorded the largest unit growth among global smart TV platforms between 2023 and 2025. - VIDAA said it now powers millions of smart TVs worldwide and continues to grow its content, advertising and technology partnerships. - Misha Pracny-Strass, European Business Development Director at V, said Finnish audiences have high expectations for local content and that MTV Katsomo is an essential part of Finland’s television landscape. - Markus Ilukka, VP Commercial at MTV, said the launch gives viewers another simple way to access MTV Katsomo from the living room.

Between the lines: - The announcement shows VIDAA leaning into local-market relevance rather than relying only on global streaming brands. - For MTV, the smart TV home screen is a direct path to more viewing time and easier access to its live and on-demand offerings. - The partnership also reflects a broader battle among TV platforms to own the first click when viewers turn on the set.

What's next: - MTV Katsomo is scheduled to become available on VIDAA-powered Smart TVs in Finland later this year. - VIDAA is likely to keep expanding its European app catalog as it courts more broadcasters and local content providers. - The companies did not provide a specific launch date.

The bottom line: - VIDAA is adding a major Finnish streaming service to make its smart TVs more locally relevant in Finland, while MTV gains another route into the living room.